How using an Online Booking System can grow your business

The decision to invest in an online booking system can be a tough one and a worthwhile return on your investment is often not seen until a little bit later down the line - for smaller business’  in particular, this can feel risky.  

If you’re on the fence and need  some help deciding if Instabook or another system is for you, have a quick read of how using a Booking System can grow your business at the same time as taking the stress out of your day to day:

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Customers now expect to be able to pay online

The amount of money taken via online booking systems is increasing day by day and this looks set to only increase. Customers areproving by their spending habits that they prefer to pay online than with cash so choosing a good booking system to support this and stay up to date will keepyou one step ahead of your competitors.

If you aren’t available 24 hours a day, you might miss out on sales

With modern technology literally at our finger tips (I bet you’re reading this on your mobile phone) it means your clients, both potentialand existing are most likely searching and hoping to book your events 24 hours a day.

 By using an online booking system you are making this possible for your customers with the least amount of effort. Win win all round, no?

Discounts = MORESALES

Discounts are proven to encourage more sales but without a system in place to support them, these are really difficult to roll out on your own. Offering your clients a simple, straightforward way of buying a block of classes at a discounted rate can not only help your customers to feel like they’re getting more for their buck but it is also a great way for you to keep track of sales and save yourself admin time managing these manually.

Be more visible

If your customers are actively using social platforms you should be tapping into this as an easy, low admin way of reaching them. By using an online booking system you can easily add links that they can click through and end up on your booking page. Not only does this tie in with the idea of being more readily available to them but it also is a great way to get some exposure and potentially under the noses of their friends and family.

Simplify the process

How many times have you booked in for something and totally forgotten about it until after the event has passed? By using an online booking system, you can automate communication with your customers by way of confirmations, follow ups and reminders. This will not only cut down your admin time and give you more freedom to focus your efforts on new business but it will also simply things for your customers who will appreciate knowing they’re definitely booked in and being reminded in case they’ve forgotten!

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These are just a few of the ways that we think using a booking system can really help grow your business (not to mention how much more sleek and professional it looks). If you are using a system and can think of more ways it’s helped you we’d love for you to share them with us in the comments!

If you’d like to find out more about Instabook – contact us with your questions